For Immediate Release
ID AGENCY SELECTED AS AGENCY OF RECORD FOR GOLD RUSH RALLY
The Los Angeles agency will provide marketing and public relations services for the nation’s premiere automotive lifestyle rally
LOS ANGELES, CA, Dec. 15, 2016 – ID Agency, a full-service marketing and communications agency today announced it has been appointed the Agency of Record for the Gold Rush Rally – the premiere automotive lifestyle rally for the United States.
As Gold Rush Rally approaches its ninth event it is regarded as one of the pre-eminent annual motor rallies held in the United States. The annual event attracts enthusiasts and influencers from around the country, who gather to appreciate the high-performance automotive lifestyle, while enjoying breathtaking routes, five-star accommodations and VIP entertainment throughout the programmed tour.
“We are thrilled to be selected as the Agency of Record for Gold Rush Rally – It’s a brand that engages people who are both adventurous and passionate about cars,” said Victor Carrillo, president and founder of ID Agency. “We’re truly excited to expand visibility and appreciation through our collaboration.”
ID Agency has extensive experience in the automotive and lifestyle industries. It also has wide-ranging relationships within the motorsport industry and with consumer decision-makers, making the relationship a natural pairing. ID Agency will help to bring greater awareness of the upcoming Gold Rush rally to consumers as well as its business plans to potential industry partners and sponsors. It will also work closely with the Gold Rush executive team to curate creative, integrated campaigns and events for multiple audiences.
“Gold Rush is pleased to partner with ID Agency. The team has great vision and a passion for what we’re doing as an automotive lifestyle brand,” said Gold Rush Rally Founder, Ramin Arami.” We look forward to working with the ID team to take our events to the next level.”
The 2017 Gold Rush Rally is set to take place from May 12-20, 2017. The selected route will take place in the western states, commencing in Beverly Hills, with stops in San Francisco, Sunriver, Seattle, Spokane, Jackson Hole and Park City before culminating on the Las Vegas Strip.
ABOUT ID AGENCY
ID Agency is a leading automotive and lifestyle marketing agency. Based in Los Angeles – the birthplace of contemporary automotive culture and a breeding grounds for street art and action sports – ID cultivates these elements to create campaigns that build and promote authentic brand connections with modern consumers.
ABOUT GOLD RUSH RALLY
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