The ultimate luxury lifestyle road-rally meets iconic racing videogame
LOS ANGELES, CA, (MARCH 23, 2017) – goldRush Rally – the premiere automotive lifestyle rally in the United States has announced the route and registration opening for the 2017 goldRush Rally. On the route, they will meet up with Turn 10 Studios, creators of the award-winning Forza franchise. 
To be called “9INE”, signifying the ninth goldRush Rally event, the annual road rally attracts enthusiasts and influencers from around the country. These likeminded gearheads gather to appreciate the high-performance automotive lifestyle, while enjoying breathtaking driving routes, five-star accommodation and VIP entertainment throughout the program’s tour. 
This year’s participants will prepare to make their way through the United States, traveling from Beverly Hills in Los Angeles to Las Vegas. However, they will be taking the “long way around” – with stops in San Francisco, Sunriver, Seattle, Spokane, Jackson Hole and Park City, UT. 
One of the most exciting stopovers will occur at the midway point in Seattle, WA. goldRush Rally 9INE participants will be treated to special private event hosted by Turn 10 Studios: home of the Forza franchise.
This special event will include a car show, featuring all 100 team cars participating on the rally, along with some of the Forza featured vehicles.
Rally participants will be treated to a private tour of Turn 10 Studios, where they will be guided through the creative and design process, and compete in a  competition on the Forza Motorsport gaming sled. Once completed, the visitors will enjoy lunch with the Forza team. 
As the culmination of the event, the Forza development team will select a winner from the goldRush fleet. The victorious owner will then have their vehicle immortalized in the next version of Forza Motorsport video game.
“It is an incredible honor to be invited to Turn 10 Studios,” said Ramin Arami, founder of goldRush Rally. “For a huge Forza addict such as me, this is a once-in-a-lifetime opportunity. 9INE is shaping up to be an adventure like no other.”
While the event is closed to the public, goldRush and Forza fans will be able to follow along via social media, as well as view special coverage from the event on
The 2017 goldRush Rally takes place on May 12-20, 2017. The selected route covers the western states. Full rally and route details are available on
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Welcoming racing gamers of all types, the Forza franchise combines unprecedented visuals with the industry’s leading simulation engine. It gives everyone the opportunity to truly feel what it’s like to own, race and customize the cars of their dreams. Exclusively published by Microsoft Studios and developed by Turn 10 Studios, the award-winning Forza franchise is the best-selling racing franchise of this console generation. It currently hosts 14 million players on Xbox One and Windows 10, and has generated more than $1 billion in worldwide retail sales to date. Available now, the critically acclaimed Forza Horizon 3 for Xbox One and Windows 10 has sold more than 2.5 million copies worldwide and has seen players drive for more than 100 million hours of gameplay.
More information on the Forza franchise can be found at with media assets located at


Josh Bulrice
ID Agency – PR Manager 
Aimee Shackelford
 – Event Manager 

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