Lexus Joins goldRush Rally

Life is not measured by the number of breaths we take, but by the moments that take our breath away. We are pleased and excited to announce Lexus has joined the list of this year’s sponsors to help us “Take Your Breath Away”. Being the number one Automotive Rally in the country is not a given, it is earned and we strive everyday to deserve that title.

Global Debut of the All-New Lexus LC 500 at the 2016 NAIAS Signals the Dawn of a New Era for Luxury Brand
» Alluring, expressively designed luxury coupe defines a new era for the global luxury brand 

» The coupe’s styling, performance, and craftsmanship help position the vehicle as one of the brand’s flagship products 

» LC 500 utilizes the brand’s new architecture that promises enhanced dynamic capability and performance 

» A symbol of an evolving vehicle development culture that embraces heightened collaboration between Design and Engineering teams

DETROIT, MI, January 11, 2016—When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe—makes the strongest statement yet about the brand’s future product direction. The past five years have seen Lexus evolve rapidly with the creation of the luxury brand’s globally-focused organization, Lexus International. Exciting new models involving elevated levels of emotional styling and dynamic driving characteristics such as NX, RC, and IS have also helped propel the brand’s shift with consumers. Akio Toyoda has been at the center of the Lexus global expansion, personally driving a heightened level of collaboration between design, engineering and marketing teams to help build a luxury brand better suited to meet the needs of the next generation of consumers. “The LC 500 has been an important product for Lexus and me personally,” said Akio Toyoda, Chief Branding Officer and Master Driver for Lexus. “A few years ago, we decided to guide the future of the brand with products that had more passion and distinction in the luxury market. This flagship luxury coupe’s proportions, stunning design and performance make a strong statement about our brands’ emotional direction, and will grow the Lexus luxury appeal globally.”

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